The Complete Guide to Web Analytics

What is Web Analytics? Web analytics is the process of measuring, collecting, analyzing, and reporting web data to understand user behavior and optimize web usage. It enables businesses to monitor website traffic, identify user engagement patterns, evaluate marketing strategies, and improve the overall online experience. Beyond simple traffic statistics, web analytics examines metrics and dimensions […]

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Hi, my name is Chanpreet.. Professionally I am a Dynamic Data Analytics leader with over 20 years of expertise in growth, analytics, SEO and digital strategy. Skilled in leveraging tools like Python, Tableau, PowerBI, Looker Studio, Google Analytics to convert data into actionable insights that drive business outcomes. Proven success in SEO, content optimization, and

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